I lead teams to identify and solve brand issues with ideas, which span communications, innovation and organisational culture.
My work consistently wins industry awards and delivers organic and new business growth, but most importantly it helps build meaningful brands and drive businesses success.
LINCOLN
B
RAND
Attracting a new generation of drivers to Lincoln by creating a bold new identity that prioritises comfort and well-being over performance and agression.
KETEL ONE
Celebrating 325 years of family craftsmanship by raising a toast to turning our passion into our life’s work.
CROWN ROYAL
Elevating Crown Royal’s quality perceptions by telling it’s little known origin story of being made for a king'.
COUNTRY LIFE
Increasing demand for Country Life butter by provoking a powerfully patriotic reaction.
PIRI
Unlocking new growth opportunities for Piri by transforming the UKs most trusted allergy medication into a pro-active allergy partner enabling allergy sufferers to ‘act before they react’.
LINCOLN NAUTILUS
Launching Lincoln’s new nameplate vehicle by demonstrating the power of autonomous driving technology to a skeptical audience.
JOCKEY
Attracting a younger audience by challenging superficial category conventions and positioning Jockey for those with confidence to express who they really are inside.
FEBREZE
Boosting Febreze to a $1bn brand by conducting experiments proving Febreze eliminates odours to make the most disgusting looking environments smell delightful.
JUMEIRAH
Elevating Jumeirah to appeal to Ultra High Net Worth guests by creating an innovative new loyalty platform encompassing every aspect of the customer relationship.
BW
Helping BW challenge for leadership of the construction industry with a vision to create a world where people look forward to coming to the work.
CHICOS
Appealing to 50+ year old women, who feel like society makes them feel invisible by defining Chico’s mission to give them confidence in their individual style so they never go unnoticed.
DISNEY PRINCESS
Helping Hasbro become the world’s biggest toy company by winning Disney Princess based on a deep understanding of the power of Princesses around the world today.
MY LITTLE PONY
Launching My Little Pony’s Equestria girls with a dance craze that helped beat Barbie to become #1 selling fashion doll.
BOLD 2in1
Understanding the relationship between laundry and love to achieve the brand its strongest performance.