ABOUT ME

I develop applied creative solutions, which elevate the meaning of brands in the world, energize organizations and penetrate culture by breaking conventions and making a difference.

This approach has helped me develop strong relationships with my clients, organically grow existing business, deliver an impressive new business record and win multiple creative, strategic and effectiveness awards.

When not addressing Clients' needs, I am building teams and the agency culture, developing operating models, leading training programs and teaching a range of courses at Miami Ad School Planning Boot Camp.

My experience spans Business Planning, Consumer Insight Discovery, Brand Development, Brand Architecture, Innovation, Comms Planning and Integrated Communications across Broadcast, Digital, Social, Experiential and Packaging. Ultimately developing solutions in whatever form is most appropriate to the problem.

HUDSON ROUGE

May 2017 - Present

Global Chief Strategy Officer

PURE GROWTH          

Sep 2015 - May 2017

Chief Strategy Officer

GREY NEW YORK       

Nov 2010 - Sep 2015

Senior Planner to Group Planning Director

GREY LONDON           

Sep 2005 - Nov 2010

Senior Account Manager to Senior Planner

PUBLICIS LONDON     

Apr 2002 - Aug 2005

Graduate to Senior Account Manager

UNIVERSITY OF BIRMINGHAM     

1997 - 2001

Geography BSc          2.1

Marketing MSc           Distinction